Practice
Buffer, by its own numbers
Buffer has shared its revenue and metrics in public since 2013. Almost nobody else does. I charted three years of its monthly shareholder updates: a flat year, then a comeback. Six charts, every number sourced.
Feedback, please
I’m practising, so I’d love to hear what you’d change. Which chart would you actually post?
Message me on LinkedIn.
My own practice work. Not made with, or for, Buffer. All figures are from their public pages, linked on each chart.
Source: Buffer’s own public pages: buffer.com/open and the monthly shareholder updates, saved on 3 Nov 2026. Buffer publishes all of this on purpose, so anyone can learn from it. Thank you, Buffer.
Caveats: 32 monthly updates from Jan 2023 to Dec 2025; some 2023 months have none. In August 2025 Buffer changed how it counts churn, so MRR and customers drop that month for an accounting reason. The logo belongs to Buffer.